American Financial Services Association - THIS THURSDAY | AFSA Webinar | The Evolution of Branch-Level Marketing
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THIS THURSDAY | AFSA Webinar | The Evolution of Branch-Level Marketing

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Join us Thursday, July 24th at 2:00 p.m. EST!

In today’s competitive lending environment, standing out locally is more critical than ever. While Fintechs leverage speed and scale, traditional and nonbank lenders have a powerful asset they often underutilize: their local branch presence.

This webinar explores how branch-level marketing is evolving—and how you – as AFSA members – can leverage modern tools and generational insights to drive borrower engagement, build trust, and grow market share at the community level.

What we’ll cover:

  • How to compete with fintechs through strong local market positioning
  • The borrower journey—from online discovery to branch-level conversion
  • Generational marketing strategies that simultaneously speak to Boomers, Gen X, Millennials, and Gen Z
  • Understanding today’s lending marketing ecosystem—and where branch-level efforts fit
  • Tactics for combining SMS marketing with optimized Google Business Profiles (GBPs)
  • How rich content and tech enhancements can help you connect across demographics
  • Whether you’re focused on auto finance, personal loans, or installment lending, this session will provide actionable strategies to help your branches thrive in an increasingly digital, yet still deeply local, world.

Speakers:
Bambi Frazier – Senior Product Lead, Local SEO, Amsive
Rich Campanaro – Senior Vice President, Sales, Amsive

Register today!

Presented by

THIS THURSDAY | AFSA Webinar | The Evolution of Branch-Level Marketing
Jul 22, 2025

Join us Thursday, July 24th at 2:00 p.m. EST!

In today’s competitive lending environment, standing out locally is more critical than ever. While Fintechs leverage speed and scale, traditional and nonbank lenders have a powerful asset they

Read the rest

LISTEN | F&I Refund Complexities
Jul 16, 2025

In this episode of the AFSA Extra Credit Podcast, host Dan Bucherer chats with Stephen McDaniel, CEO of F&I Sentinel, about a critical question: why do so many F&I product refund solutions fail?

Stephen and Dan explore the complexities… Read the rest

FDIC Withdraws ILC Rule
Jul 15, 2025

The FDIC unanimously voted today (July 15) to withdraw its Parent Companies of Industrial Banks and Industrial Loan Companies (ILC) proposed rule issued in August 2024. As drafted, the proposed rule discouraged future applications … Read the rest

Fending Off the “True Lender” Doctrine
Jul 11, 2025

AFSA’s State Government Affairs recently released its July white paper that examines growing concerns about the “true lender” doctrine and state efforts to curb evasion of interest rate caps through bank-fintech … Read the rest

OBBB & Moving Metal
Jul 10, 2025

The recently signed “One Big Beautiful Bill” (OBBB) is a sprawling piece of legislation that will affect just about every facet of the American economy, including the financial lives of consumers.  While many AFSA members were focused on … Read the rest

AFSA Webinar | The Evolution of Branch-Level Marketing
Jul 07, 2025

Join us Thursday, July 24th at 2:00 p.m. EST!

In today’s competitive lending environment, standing out locally is more critical than ever. While Fintechs leverage speed and scale, traditional and nonbank lenders have a powerful asset they

Read the rest

OBBB Update
Jul 01, 2025

The Senate passed the budget reconciliation legislation (commonly called the “One Big Beautiful Bill) by a vote of 51-50 today (July 1), with Vice President JD Vance giving the Republicans the tie-breaking vote for final Senate passage. … Read the rest

New Leadership for AFSA
Jul 01, 2025

The American Financial Services Association, the nation’s oldest trade association solely focused on the consumer credit industry, today formally handed the reins of leadership to Celia Winslow as the trade group’s President and Chief… Read the rest

Why Access to Credit is Important
Jul 01, 2025

Uncertain economic conditions make it hard for already financially burdened U.S. consumers to meet their basic needs and prepare for future costs. Surveys estimate that almost half of Americans have less than $500 in savings to cover emergencyRead the rest

CFPB Remains a Partisan Target
Jul 01, 2025

Last week the House Financial Services Subcommittee on Oversight & Investigations held a hearing entitled, “From Watchdog to Attack Dog: Examining the CFPB’s Chopra-era Assault on Disfavored Industries.” The focus was on regulationsRead the rest

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