Join us Thursday, July 24th at 2:00 p.m. EST!
In today’s competitive lending environment, standing out locally is more critical than ever. While Fintechs leverage speed and scale, traditional and nonbank lenders have a powerful asset they often underutilize: their local branch presence.
This webinar explores how branch-level marketing is evolving—and how you – as AFSA members – can leverage modern tools and generational insights to drive borrower engagement, build trust, and grow market share at the community level.
What we’ll cover:
- How to compete with fintechs through strong local market positioning
- The borrower journey—from online discovery to branch-level conversion
- Generational marketing strategies that simultaneously speak to Boomers, Gen X, Millennials, and Gen Z
- Understanding today’s lending marketing ecosystem—and where branch-level efforts fit
- Tactics for combining SMS marketing with optimized Google Business Profiles (GBPs)
- How rich content and tech enhancements can help you connect across demographics
- Whether you’re focused on auto finance, personal loans, or installment lending, this session will provide actionable strategies to help your branches thrive in an increasingly digital, yet still deeply local, world.
Speakers:
Bambi Frazier – Senior Product Lead, Local SEO, Amsive
Rich Campanaro – Senior Vice President, Sales, Amsive
Presented by
AFSA Webinar | The Evolution of Branch-Level Marketing
Jul 07, 2025
Join us Thursday, July 24th at 2:00 p.m. EST!
In today’s competitive lending environment, standing out locally is more critical than ever. While Fintechs leverage speed and scale, traditional and nonbank lenders have a powerful asset they
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