American Financial Services Association - WOMAN LEADER OF THE DAY | Sandra Broderick
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WOMAN LEADER OF THE DAY | Sandra Broderick

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AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From small companies to large, installment loans to vehicle finance products, female leaders are building the future of our industry. During Women’s History Month, AFSA will be featuring just a small selection of some of the outstanding female leaders in our industry. 

SANDRA BRODERICK
Senior Executive Vice President, Former Head of Operations
Santander Consumer USA

Sandra Broderick is Senior Executive Vice President and former Head of Operations at Santander Consumer (SC)

Sandra joined Santander in 2017 as the Head of Operations in Santander Consumer, she also served as the Head of Operations for Santander Holdings USA. Additionally, she is a member of the SC Executive Leadership Team and Santander U.S. Executive Committee. She’s also closely involved with AFSA as the immediate past Vehicle Finance Division Chair.

We asked Sandra what advice she’d give to her younger self, knowing what she knows now.

Don’t take things personally, it’s just business, and it’s not life or death.

WOMAN LEADER OF THE DAY | Sandra Broderick
Mar 30, 2022

AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From small companies to large, installment loans to vehicle finance products, female leaders are building the future of our Read the rest

WOMAN LEADER OF THE DAY | Sharon Mancero
Mar 22, 2022

AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From small companies to large, installment loans to vehicle finance products, female leaders are building the future of our Read the rest

Woman Leader of the Day | Tanya Sanders
Mar 01, 2022


AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From regional firms to national installment lenders to global vehicle finance companies, women leaders are shaping the futureRead the rest

November’s Featured Business Partner Is FICO
Nov 08, 2021

November’s Featured Business Partner is FICO. FICO is the world’s leading provider of analytics software, solutions & services that transform the way organizations understand their customers & optimize business processes

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Going Once…Going Twice…The Virtual AFSAPAC Auction is Back!
Oct 18, 2021

The virtual AFSAPAC Auction is returning to AFSA’s Annual Meeting this October. Whether you’re attending in person or not, you can bid on more than 20 items for you or loved ones … from golf trips to fashion accessories to fine wine!… Read the rest

Last Week to Save Big on AFSA Business Partner Membership
Aug 30, 2021

The Best Deal All Year! Pay a single year rate for both 2021 and 2022!

No renewal until March 2023!

Submit your End-of-Summer Application with remittance by credit card or check by September 3rd, and receive 18 months of membership for the cost… Read the rest

Big Savings on AFSA Business Partner Membership
Jul 30, 2021

The Best Deal All Year! Pay a single year rate for both 2021 and 2022!

No renewal until March 2023!

Submit your End-of-Summer Application with remittance by credit card or check by August 31st, and receive 18 months of membership for the cost … Read the rest

Telling Half the Story
Mar 12, 2021

An article in the Bay St. Banner takes a page torn straight from the consumer “advocate” playbook: telling half of the story.

The article details various legislative efforts around the country to implement restrictive, anti-consumer interest-rate… Read the rest

Changing Consumer Behavior is Stress Testing All Stakeholders’ Business Practices
Mar 09, 2021

The automotive industry has faced its share of obstacles and uncertainty over the last 12 months, from the pandemic itself, the rush to implement digital retailing solutions and accommodating the consumer through new and redefined dealership

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