With 73 percent of adults using more than one social media platform, banks and financial services companies are looking at social media as an efficient way to reach consumers. Navigating the compliance risks of social media was one of many presentations this week at the American Financial Services Association’s second annual Law and Compliance Symposium in Fort Lauderdale, Fla.
While outreach via social media may seem like an easy way to reach customers and potential customers, Riley Key, a Regulatory Compliance attorney with Bradley, said companies must identify the risks.
He said companies should view social media through three lenses:
· Managing social media content on sites hosted by the company
· Addressing social media content on sites not hosted by the company
· Using individual social media profiles for information
He said social media is here to stay with one survey indicating 73 percent of adults using more than one social media platform, typically Facebook and LinkedIn, while ages 18-24 are primarily using YouTube, Facebook and Snapchat.
Key said in order for companies to mitigate risk tied to critical issues such as compliance, legal, reputation and operations, they must first understand how the company is using social media.
Some of the ways companies use social media range from community engagement, to enhancing existing customer relationships, to brand awareness and more.
“The bigger concern beyond legal and compliance is reputational risk which could lead to negative public opinion as a result of dissatisfied customers,” Key said. “Companies need to understand the risk posed by social media’s unique features.”
He outlined those unique features as:
· Social media is interactive
· Social media is fast and public
· Companies don’t control the audience
· Companies are operating outside of their platform
He recommended that companies understand each social media platform they are using, the top four in popularity being Facebook, LinkedIn, Twitter and YouTube.
Key said the best way for companies to manage their social media risk is perform a social media risk assessment which should:FINA
· Identify the breadth and depth of social media use today and in the future
· Document areas of risk for reputation, operations and legal-compliance
· Identify weakness and strengths in the current social media compliance program
With 73 percent of adults using more than one social media platform, banks and financial services companies are looking at social media as an efficient way to reach consumers. Navigating the compliance risks of social media was one of many … Read the rest
On March 6, AFSA commented on a proposed CFPB survey. The survey asks for consumers’ experience with debt collection and feedback on proposed disclosure forms. The CFPB first issued its request for approval in June 2017, then again … Read the rest
Just in time for March Madness, the AFSA Education Foundation was able to secure a full-page article in Rebound Magazine – a publication about basketball players for basketball players and their fans. This opportunity came through… Read the rest
Join us on March 14, 2019, at 2 p.m. ET for Instant Funding through Push Payment Technology, presented by REPAY.
In today’s fast-paced and highly digital world, it’s important for lenders to stay relevant by offering flexible… Read the rest
Notwithstanding press reports to the contrary, thoughtful review of data about the state of vehicle finance demonstrates that the market has grown in recent years with continued participation across the credit spectrum. The vehicle finance… Read the rest
Each year since the mid-1980s, the AFSA Education Foundation offers two important enrichment programs for employees of member companies. The first program is THE EDGE, an acronym for Education, Development, Growth, and Enrichment. Designed… Read the rest
Join us on March 14, 2019 at 2 p.m. ET for Instant Funding through Push Payment Technology, presented by REPAY.
In today’s fast-paced and highly digital world, it’s important for lenders to stay relevant by offering flexible … Read the rest
AFSA would like to welcome the following new members to the association:
CU Direct connects more than 16,000 car dealerships to 1100 credit unions for auto loan application, transmission and funding. CU Direct provides full circle lending… Read the rest
AFSA staff and other trade associations met with the Federal Communications Commission (FCC) this week and last week to discuss the Telephone Consumer Protection Act (TCPA).
The group of trades met with staff from the FCC’s Consumer… Read the rest
Stephen Moore, author, economist and former Wall Street Journal Editorial Board member, headlines the second annual AFSA Law and Compliance Symposium, March 5-7 in Ft. Lauderdale, Fla.
Moore today is the Distinguished Visiting Fellow,… Read the rest