AFSA Submits Letter to FTC on Endorsement Guides
This week, AFSA submitted a comment letter to the Federal Trade Commission (FTC) in response to the agency’s request for comment regarding its guidance on advertising, referred to as the Endorsement Guides.
AFSA addressed the need for the FTC to update its Endorsement Guides to address technological changes as companies increasingly use social medial platforms to advertise products.
“The proliferation of “influencer” culture, new social media platforms that work across different mediums (e.g., video, image, text, etc.), review sites, and other unorthodox forms of marketing lend themselves to endorsement-based advertisements that are not as easy to identify as traditionally commercial/compensated celebrity and expert endorsements,” AFSA wrote.
June 23rd, 2020
Get The News You Need
Sign up for our daily newsletter to receive all the most important industry news and updates every weekday morning.
Recent Posts
- 🚨THIS THURSDAY | AFSA Webinar | The Customer Portal Decision: Build In-House or Implement a Purpose-Built Portal?
- NYC AI Statement
- Increased Wealth & Financial Stress
- 🚨THIS THURSDAY | AFSA Webinar | The Asset Finance Growth Playbook: What Modernization Leaders Are Doing Differently
- Industry Expertise | Perfect Security Is a Myth: 3 Actions to Build AI Resilience