WATCH TODAY | Changing Consumer Behaviors
The automotive industry has faced its share of obstacles and uncertainty over the last 12 months, from the pandemic itself, the rush to implement digital retailing solutions and accommodating the consumer through new and redefined dealership best practices.
Illustrated through some recent consumer research Market Scan conducted, we will discuss how digital retailing is challenging all stake holders involved – manufacturers, retailers and especially lenders – to provide consumers a consistent experience across the journey, including information that can be used to transact online or in the showroom, which will require engagement and strategies executed much earlier in the process.
We will highlight the consumer pain points surrounding payment offer inconsistencies, including the impacts on affordability. Finally, we will discuss several critical best practices and how to work them into your lending strategies, from setting competitive market programs, navigating vehicle affordability, and overall portfolio management.
Join Jennifer “Jenn” Reid, Vice President of Strategic Partnerships, Market Scan Information Systems for this educational session to help you set the right strategy and direction for the remainder of 2021 and beyond.
Webinars are complimentary to AFSA members.
March 18th, 2021
