WOMAN LEADER OF THE DAY | Darcy Locke
AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From small companies to large, installment loans to vehicle finance products, female leaders are building the future of our industry. During Women’s History Month, AFSA will be featuring just a small selection of some of the outstanding female leaders in our industry.
DARCY LOCKE
Vice President, Head of Consumer Finance Sales
ACI
Darcy is a trusted advisor in Electronic Billing & Payments, specializing in the consumer lending markets. She has spent 15+ years guiding organizations on how to elevate the customer experience, remain compliant and reduce costs. She received AFSA’s Distinguished Service Award in 2021 and is active in AFSA as Chair of the Business Partner Advisory Board and as part of AFSA’s Women’s Leadership Council.
We asked Darcy what advice she’d give to her younger self, knowing what she knows now.
Be confident in your femininity and dress the part. You do not have to look or act like a man to fit into a male dominated industry. Do not be intimidated to play GOLF with the boys—most of them are not all that great either—the difference is they still get out there.
March 18th, 2022
