LISTEN | Tips & Tricks for Successful Comms Strategies w/ Lane Borrello

In this episode of the AFSA Extra Credit Podcast we talk with Lane Borrello, Vice President of Public Affairs with GM Financial. Lane shares some of the tips she’s picked up during her career leading the comms shop for a number of large companies.

We chat about some of the easy things companies can do to help promote themselves in normal times, so they’re ready for when the inevitable PR crisis occurs. From templated messaging to bullet points and one pagers to getting notice by the media, we cover a lot of ground. This conversation can help inform the communications strategy of any size business, no matter where you are in the country.

We also touch on Lane’s passion for the Baylor Bears as an alumni – we recorded this before their win at the Big Dance – I’ve checked in since and she’s VERY happy.

LISTEN

April 13th, 2021