Cash is Still King…Right? | AFSA Webinar May 22
Join us on Tuesday, May 22, 2018 at 2:00 p.m. ET for Industry Trends in Cash Payments & Hispanic Market Insights, presented by PayNearMe. Registration for AFSA members is open now.
This webinar looks at new analyses which yield interesting insights showing that cash is still king, but perhaps not in the ways we expect. Despite the rise of credit, debit and mobile wallets, cash still constitutes 31% of the value of all transactions based on a study done by the Federal Reserve Bank of San Francisco. Nearly 138 million Americans prefer using cash for day-to-day transactions which may indicate that they are financially underserved. However, of this group, 90% of individuals own and use mobile phones. The smartphone is an incredibly valuable tool for engaging in financial transactions.
How do these two seemingly disparate items intersect? Are your marketing plans providing for outreach to consumers who rely on both cash and smartphone transactions?
We’ll also examine the growing Hispanic market, which tends to engage in mobile fintech activities more frequently and where the average adult age is lower. This results in consumers who will be active marketplace participants for 17 years longer on average and provides businesses the opportunity to promote strong, lasting relationships.
AFSA's Business Partner Webinar series allows industry experts to share timely, educational topics directly with AFSA members. The webinars are designed to provide information that will allow AFSA members to more effectively design, develop and implement strategies for their company's success. For more information, Dan Bucherer.
May 17th, 2018 by Dan Bucherer