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American Financial Services Association

Suzi Straffon

Suzi Straffon

Women's Leadership Council

Suzi Straffon

Director, Finance Company Markets
Allied Solutions

Suzi Straffon is an experienced auto finance professional with a results-driven approach and attitude. She brings 16+ years of marketing and business development proficiency to her current role as Director of Finance Company Markets for Allied Solutions, LLC, a leading provider of insurance, lending, and marketing products to finance institutions in the U.S. Prior to her current position, Straffon served as Director of Engagement Marketing for DIMONT, a specialty insurance and loan administration company, and held marketing leadership positions at Exeter Finance as well as RouteOne, a leading provider of F&I solutions to automotive dealers and lenders.
Straffon earned a master’s degree in public relations/advertising and a bachelor's degree in journalism from Michigan State University.

Straffon resides in Chesterfield Township, Michigan.

Areas of Expertise
Marketing, Strategy, Business Development, Relationship Management

Areas of expertise upon which I would like to continue learning.
Building sales strategies

What three keywords best describe you?
Dedicated, Compassionate, Smart

Personal Motto
If all else fails, the best thing to try is....again.

What are you passionate about?
I am passionate about the high quality of resources and services provided by Allied. We are the best at what we do, and it's a pleasure to share that message. I love working with our customers to identify and solve for their pain points.

What is something interesting about you that members might not know?
I am a proud vegan - 11 years and counting. I am a passionate animal advocate.

Who has been a role model for you?
Mary Barra, CEO of General Motors

What are you most proud of?
I'm most proud of the reputation I have built in auto finance in my 16+ years in the industry. I believe people view me as a trusted, hardworking, and smart colleague.

What would you say are the key success factors for a mentoring relationship?
Trust, respect, passion

What advice would you give yourself as a young executive?
Follow your gut. Speak up. Don't let others be your voice. Trust in yourself - you are smart and capable!

What do you know now that you wish you knew when you started your career?
I have much to offer. I may not always be right, but my opinion is always valuable.