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American Financial Services Association

Sheri Wilford

Sheri Wilford

PeopleWomen's Leadership Council

Sheri Wilford


LPI Loans

Sheri is an excellent example of someone who started with her career in an entry level position and worked her way to the top. She joined Lloyd's Plan, Inc., as a Customer Service Representative 1985?. At that time, LPI had two branches in Iowa and also engaged in consumer credit counseling. After the loss of their head counselor, Sheri “raised her hand” to fill the vacancy and was promoted, leading the division for five years, gaining significant management experience. After successfully bringing this division to its highest profitability in history, Sheri asked for a salary increase. When this was denied, she made the decision to leave the company and spend more time with her newborn son. Within less than a year, the company approached Sheri to return as head of sales finance and accounting for the consumer lending operation. In 2001, the company was sold to another independent buyer. In 2002, Sheri was promoted to President. Since then, the company has grown to seven branches in three states. Involved on AFSA committees and boards, Sheri serves on the Independents Section Board; the Human Resources Committee; Operations Committee, which she chaired from 2014-2016; State Government Affairs Committee, and the Women’s Leadership Council.

Areas of Expertise
Team Building, Management

Areas of expertise upon which I would like to continue learning.
Effective Marketing

What three keywords best describe you?
Faithful, Trustworthy, Compassionate

Personal Motto
In everything I say and do, do it all for the glory of the Lord.

What are you passionate about?
Helping others that need a second chance.

What is something interesting about you that members might not know?
I recently experienced the thrill of skydiving!

Who has been a role model for you?
My parents. My mother is such a beautiful example of being a wonderful wife and mother. My father was a business owner who taught me to work hard for what I wanted in life.

What are you most proud of?
In my career, I am most proud of being the President of LPI and the first woman in this company to advance past the CSR position. When I came in 1985, it was an all-male company except for two of us. Today we have seven women branch managers.

MENTORING
What would you say are the key success factors for a mentoring relationship?
Open communication, trustworthiness, regular meeting times to build the relationship, loyalty, dedication to the objective of the relationship.

What advice would you give yourself as a young executive?
Have confidence to ask for what you want.

What do you know now that you wish you knew when you started your career?
I wish I would have spoken up more often and not just accepted things a certain way because “that’s the way it’s always been done.” Be an advocate for change!