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American Financial Services Association

Laurie Anderson

Laurie Anderson

Women's Leadership Council

Laurie Anderson

Director, Product Marketing, Alternative Credit

Laurie Anderson
Director, Product Marketing, Alternative Credit
Roswell, GA
Direct: (470) 557-5671

Laurie Anderson is the director of product marketing, for TransUnion alternative credit. Her primary focus is delivering go-to-market product strategies that align with buyer’s journeys, leveraging alternative credit data for solutions that enable lenders to make better risk, marketing and pricing decisions. Prior to working in the financial services industry, she was senior marketing strategist and director of content within the utility sector. Laurie has nearly two decades of proven expertise developing and implementing strategic marketing programs, spanning a range of deliverables, from developing compelling and consistent messaging and content around direct marketing, events and advertising, to delivering go-to-market initiatives, product launches, social media, branding and public relations campaigns across multiple channels.

Areas of Expertise
Go-to-market strategy, Marketing, Content Development, Public Relations
Areas of expertise upon which I would like to continue learning.
Go-to-market strategy, Digital marketing, ROI, Account-based Marketing

What three keywords best describe you?
Authentic, Conscientious, Adaptable

Personal Motto
Treat others the way you want to be treated.

What are you passionate about?
Volunteering in the community. My children and I volunteer for several organizations - a favorite is Meals by Grace, which focuses on preparing and delivering meals to families who need temporary assistance.

Who has been a role model for you?
A previous hiring manager. She was positive about everyone she worked with and never said anything remotely disparaging. She had flaws and acknowledged them, which made her approachable and relatable. She was continuously trying to elevate her team members for promotions and salary increases. She gave newer, greener professionals the extra time and guidance they needed, and gave the more senior personnel the autonomy they needed to complete tasks and rise to the occasion without micromanaging.


What would you say are the key success factors for a mentoring relationship?
Transparency, Investment, Honesty

What advice would you give yourself as a young executive?
The best laid plans of mice and men often go awry. Be prepared to make detours, re-routes and even backward steps in your career path. Do not be so tied to your goals and aspirations that you are not open to seeing the unintended opportunities when they arise, even when unexpected.

What do you know now that you wish you knew when you started your career?
It is ok to ask for help. In fact, asking for help builds camaraderie and trust, and acknowledges others’ skills and capabilities.