Laurie AndersonDirector, Product Marketing, Alternative Credit
Laurie Anderson is the director of product marketing, for TransUnion alternative credit. Her primary focus is delivering go-to-market product strategies that align with buyer’s journeys, leveraging alternative credit data for solutions that enable lenders to make better risk, marketing and pricing decisions. Prior to working in the financial services industry, she was senior marketing strategist and director of content within the utility sector. Laurie has nearly two decades of proven expertise developing and implementing strategic marketing programs, spanning a range of deliverables, from developing compelling and consistent messaging and content around direct marketing, events and advertising, to delivering go-to-market initiatives, product launches, social media, branding and public relations campaigns across multiple channels.