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Justin Laborde, Ph.D.

Justin Laborde, Ph.D.

AFSA Events2022 Vehicle Finance Conference Speaker

Justin Laborde, Ph.D.

Senior Director

Dr. Justin Laborde is a Senior Director at Kantar, where for more than 14 years he has consulted with clients in a wide variety of industries to understand the business implications of trends identified by the U.S. MONITOR, the foremost study of U.S. consumer lifestyles, values, and attitudes. He has worked with clients in industries including travel, financial services, retail, CPG, media, automotive, restaurants and hospitality, public relations, and advertising.

Prior to joining Kantar Justin was a communications consultant at Energetics, Inc., a government contractor in Washington, D.C., and has served in strategic communications and media relations roles at financial services and strategic management companies in Charlotte, NC and Nashville, TN.

Justin holds an M.S. in Integrated Marketing and Management Communication and a Ph.D. in Mass Communication with a focus on marketing research methodology and statistics from Florida State University.
A frequent presenter at conferences, seminar, workshops and client engagements throughout North America, Justin and his family reside near Raleigh, N.C.

Kantar is a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. With its combined creative and analytical heritage, Kantar is unique in combining retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers think, live, behave and buy and world-leading proprietary data. Unlike other consultancies it is able both to develop strategies, execute against them right up to shelf-edge, and embed capabilities within client organisations.

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