Member login
American Financial Services Association

Julie Ausland

Julie Ausland

Women's Leadership Council

Julie Ausland

President & COO
Cashco Financial Services, Inc.

Julie Ausland
President & COO
Cashco Financial Services, Inc.
Tigard, OR
Direct: (503) 352-3453
Mobile: (503) 710-1978

In 1996, Julie was hired by Cashco Financial Services as the part-time bookkeeper. The company had three employees and less than $500,000 in outstandings. A few months later, she was informed that the company was purchasing a software system that "would do everything," and she would not be needed much longer. 23 years later, she is still there! Over the course of these years, Julie has worn just about every single hat there is to wear. In 2013, she was promoted to President, in addition to her current position of Chief Operating Officer. Today, the company has over 60 employees and 13 branch locations. Julie has a B.A. degree in Accounting from Portland State University.

Areas of Expertise
Accounting, Policies and Procedures, and aspiring to be an amateur lobbyist.

Areas of expertise upon which I would like to continue learning.
Legislative issues and the exposure to the legislative process.

What three keywords best describe you?
Smart, Loyal, Empathetic

Personal Motto
Don’t expect more out of others than you expect of yourself.

What are you passionate about?
Family, Health, Faith

What is something interesting about you that members might not know?
I’m a 4th generation Oregonian. Something interesting you might not know about Oregon -- there is no state sale tax and in nearly all situations, it’s illegal to pump your own gas.

Who has been a role model for you?
My mother. She was an accomplished early childhood education research professor. She modeled for me that I could be a mother, wife AND hold down a career while maintaining balance in life. My father was a CPA and was a huge role model on the business side. I credit his guidance with my success as a female executive.

What are you most proud of?
Being able to provide not only opportunity and advancement to my employees, but personal growth and development as well. I’m equally proud of the ways in which we’ve been able to help our customers, giving second chances, and the thousands of customer comments we've received over the years expressing their heartfelt appreciation.

What would you say are the key success factors for a mentoring relationship?
Someone who pushes you to strive for better. Someone you can depend on to be there when you need that pep talk. Someone with a unique perspective from your own.

What advice would you give yourself as a young executive?
Answer every single phone call you can, with as few as possible going to voicemail. Deal with messy situations head-on. Attack challenges one at a time. Don't let the pressure of those with their own agenda dictate your priorities.

What do you know now that you wish you knew when you started your career?
Not to take myself so seriously.