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American Financial Services Association

Darcy Locke

Darcy Locke

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Darcy Locke

Vice President, Head of Consumer Finance Sales

Darcy is a trusted advisor in Electronic Billing & Payments, specializes in the consumer lending markets. She has spent 15+ years guiding organizations on how to elevate the customer experience, remain compliant and reduce costs. Darcy has a Bachelor’s degree in business administration and 23 years of professional sales experience, including 17 years in local and national direct business-to-business sales and account management for three industry-leading companies.

Areas of Expertise
Sales and Marketing, Payments and Receivables: Financial Services Sales, Electronic Bill Presentment, Payments and Receivables, Payroll Deduction Bill Payment Solutions, B2B eCommerce Sales, Challenger Selling

Areas of expertise upon which I would like to continue learning.
Super interested in continuous improvement from a professional development standpoint. Always looking to reinvent myself in ways that differentiate my company and me in the marketplace.

What three keywords best describe you?
Passionate, Persistent, Positive.

Personal Motto
Keep it fun and fresh! Be grateful and stay humble, always.

What are you passionate about?
Watching my kids play soccer. All things billing and payments.

What is something interesting about you that members might not know?
I live in Louisville, Kentucky, and have been to the Kentucky Derby for the past 18 years in a row, with the exception of 2003 when our son was born the day before Derby on Oaks Day. Yes, I wear the fancy hat, dress, shoes, purse and love all of the pomp and circumstance of the fastest Two Minutes in Sports!

Who has been a role model for you?
Carolyn Homberger, Group President, Global Sales at ACI, who keeps it real while managing to have a wildly successful career in payments.

What are you most proud of?
My two kids. Overcoming a ton of adversity to achieve a high-level of success, personally and professionally.

What would you say are the key success factors for a mentoring relationship?
Open an authentic communication—radical candor.
Matching UP the right people for an exchange relationship for two-way learning.
Engagement goals—establish what each party is seeking to accomplish.

What advice would you give yourself as a young executive?
Be confident in your femininity and dress the part. You do not have to look or act like a man to fit into a male dominated industry. Do not be intimidated to play GOLF with the boys—most of them are not all that great either—the difference is they still get out there.

What do you know now that you wish you knew when you started your career?
Do not be afraid to sit at the table. You belong there too.

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