Industry Trends in Cash Payments & Hispanic Market Insights, presented by PayNearMe, was recorded on May 22, 2018.
This webinar looks at new analyses which yield interesting insights showing that cash is still king, but perhaps not in the ways we expect. Despite the rise of credit, debit and mobile wallets, cash still constitutes 31% of the value of all transactions based on a study done by the Federal Reserve Bank of San Francisco. Nearly 138 million Americans prefer using cash for day-to-day transactions which may indicate that they are financially underserved. However, of this group, 90% of individuals own and use mobile phones. The smartphone is an incredibly valuable tool for engaging in financial transactions.
How do these two seemingly disparate items intersect? Are your marketing plans providing for outreach to consumers who rely on both cash and smartphone transactions?
We’ll also examine the growing Hispanic market, which tends to engage in mobile fintech activities more frequently and where the average adult age is lower. This results in consumers who will be active marketplace participants for 17 years longer on average and provides businesses the opportunity to promote strong, lasting relationships.
Christian Solomine, SVP Sales, PayNearMe
Christian Solomine leads Handle Financial’s sales, account management and merchant services teams. Most recently, he directed the North America Global Partner Program at Telefonica Digital, focusing on Machine-to-Machine(M2M)/IoT solutions and helped lead global business development initiatives. Prior to Telefonica, Christian ran M2M worldwide sales for Rogers Communications in Canada and directed sales at Jasper Wireless for their fleet management and consumer electronics practice. Christian holds an MBA and a Master of Science in Information Technology from the University of Denver’s Daniels College of Business.