Considerations for a Digital Decisioning Infrastructure | June 24, 2021
Digital decisioning moves you to act — to take the next step before you know that step exists — by showing you the bigger picture of your business, your products, and your customers.
In this webinar, our panel will share what Marketing, IT and Analytics must do in order to anticipate the right action at the right time.
We’ll cover the following topics:
- Customer expectations for the digital journey and what that means to your marketing staff
- Viewing the purchasing, maintenance and loyalty journey as a consistent experience throughout the customer lifecycle
- Breaking down silos and creating an infrastructure for a 360 degree view of the customer
- Components needed for creating the best customer journey possible
Will Stacy IV, EVP- Chief Marketing & Digital Officer, GM Financial
Tim Young, Marketing Consultant, FICO
Fernando Lopez, Fraud Consultant, FICO
Register now and receive a complimentary white paper on trends and leaders in digital decisioning