American Financial Services Association - Woman Leader of the Day | Rochelle McClanahan
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Woman Leader of the Day | Rochelle McClanahan

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AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From small companies to large, installment loans to vehicle finance products, female leaders are building the future of our industry. During Women’s History Month, AFSA will be featuring just a small selection of some of the outstanding female leaders in our industry.   

Rochelle McClanahan
Chief Financial Officer
Sun Loan Company

Rochelle is the Chief Financial Officer for Sun Loan Company, and also serves as the Chief Compliance Officer. She began her career in the financial services industry in 2006, and has accepted ever-increasing responsibilities with the company over the past twelve years. She has a strong operations background, which enables her to look beyond the financial statements and provide financial and compliance-related insight into operational initiatives. Rochelle has been active in AFSA since 2009, participating in the State Government Affairs Committee, Operations and Regulatory Compliance Committee, and as the former Chair of the Women’s Leadership Council. She currently serves on AFSA’s Board of Directors. She also holds a consumer credit compliance certification with the National Automotive Finance Association.

We asked Rochelle what advice she’d give to her younger self, knowing what she knows now.

Get comfortable speaking in front of a crowd. This is a skill that can be developed, but you have to invest the time and energy into overcoming this fear.

Woman Leader of the Day | Rochelle McClanahan
Mar 02, 2022

AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From small companies to large, installment loans to vehicle finance products, female leaders are building the future of our Read the rest

AFSA Publishes Amicus in Convenience Fee Case
Mar 01, 2022

AFSA joined with other trades in an amicus brief in a Ninth Circuit Court of Appeals decision. The case, Thomas-Lawson v. Carrington Mortgage Services, LLC involves convenience fees. The trades’ brief counters some of the issues raised by… Read the rest

March Featured Business Partner | Sopra Banking Software
Mar 01, 2022

The featured Business Partner for the month of March is Sopra Banking Software. Learn more at soprabanking.com.

Sopra Banking Software has the largest worldwide network of professional business and technical expertise in Wholesale FloorRead the rest

Build a Future-Ready Workforce
Mar 01, 2022

Regardless of technology advances, it’s still people with the right skills who drive your business. In this new era, what must employers consider in attracting people with the right skills?  What do employees require to be successful in … Read the rest

Woman Leader of the Day | Tanya Sanders
Mar 01, 2022


AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From regional firms to national installment lenders to global vehicle finance companies, women leaders are shaping the futureRead the rest

Words Matter
Feb 28, 2022

Today, the CFPB released guidance regarding vehicle repossessions entitled Bulletin 2022-04: Mitigating Harm from Repossession of Automobiles.

While the guidance does not reflect a broad brush change in policy, the commentary surrounding… Read the rest

AFSA’s 2022 Federal Priorities
Feb 25, 2022

The U.S. has a full history of evolving national consumer financial protection laws to ensure consumers are fairly and responsibly treated by financial institutions. Some 22 different federal laws, spanning eight different agencies, … Read the rest

Bureau Misses the Mark Again
Feb 25, 2022

The Consumer Financial Protection Bureau (CFPB) yesterday posted a blog that doubles down on earlier flawed Bureau analysis of the vehicle finance industry.  The thesis: consumers, particularly those with less than stellar credit (i.e.,… Read the rest

Can’t join us in Vegas? Register for the AFSA Digital Pass
Feb 22, 2022

While we expect over 550 AFSA Members and Business Partners to gather in Washington, D.C., we know that some Members and Business Partners are still operating with travel restrictions. To meet their needs, AFSA will offer a Digital PassRead the rest

Stay in the Know in Vegas w/ the AFSA Events App
Feb 21, 2022

The AFSA Event App is your key to the most up-to-date info for the 2022 Vehicle Finance Conference & Expo!

Read the rest

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