Roy Spence has some impressive accolades. With his agency GSD&M, he’s helped grow some of the world’s most profitable businesses and recognizable brands, including Southwest Airlines, Walmart, Dreamworks Studio, Whole Foods, BMW, the PGA Tour and L.L. Bean. He has been a counselor to presidents and leaders at the U.S. State Department and has worked to elevate the Clinton Global Initiative to what it is today.
He even helped develop the “Don’t Mess with Texas” slogan and ad campaign.
But that success takes a back seat to his true passion – helping individuals and companies find their purpose. That’s not just another buzz word for Spence – he signs every letter he writes with “Ride at Dawn,” a simple call to action to get out and live life to the fullest. He’s the founder of the Purpose Institute, which “exists to help organizations discover, articulate and bring to life their deeper Purpose in the world.”
In his popular video series and in his bestselling books, Spence says your companies’ purpose boils down to this question: what change are you trying to make in the world? We operate in a corporate world focused on missions and visions, without a full understanding of what “mission” and “vision” are, or seeing that “purpose” is foundational. An example Spence gives:
Southwest Airlines’ purpose is to “give people the freedom to fly.” Mission is how you activate that purpose. Southwest does this by keeping their fares down. By keeping prices low, they’re able to give people greater freedom. The vision is how you see the world when you’re fulfilling your purpose. Southwest sees a time when people can easily go and do and see the things that they want. By focusing on the company’s purpose, Southwest can activate their mission to achieve their vision.
What is your company’s purpose? Do you have it defined?
Join us for Spence’s keynote on October 22 at the 2019 AFSA Annual Meeting to learn how you can define and achieve your company’s purpose.
A Purpose-driven Session
Sep 09, 2019
Roy Spence has some impressive accolades. With his agency GSD&M, he’s helped grow some of the world’s most profitable businesses and recognizable brands, including Southwest Airlines, Walmart, Dreamworks Studio,… Read the rest
AFSA Welcomes Sarah Bloom Raskin at ’19 Annual Meeting
Sep 06, 2019
The American Financial Services Association is pleased to welcome Sarah Bloom Raskin to the 2019 AFSA Annual Meeting in Nashville, Tenn. Attendees will enjoy an exclusive interactive question and answer session with insights on the current… Read the rest
SGA Urges Cuomo to Veto SB 4019
Sep 05, 2019
This week, AFSA’s State Government Affairs team submitted a letter to New York Governor Andrew Cuomo urging him to veto SB 4019, which would remove liability for the early termination of a lease in the event of a lessee’s death.… Read the rest
District Court Tosses CSBS Challenge for Second Time
Sep 04, 2019
A U.S. District Court in Washington, D.C., on Wednesday dismissed a lawsuit by state regulators challenging the Office of the Comptroller of the Currency's (OCC) fintech charter. The Conference of State Bank Supervisors (CSBS) contends… Read the rest
CFPB Outlines Study Findings
Sep 03, 2019
The Consumer Financial Protection Bureau (CFPB) released on Tuesday, September 3rd the results of a pilot study called Planning for Tax-time Savings. Conducted in conjunction with H&R Block, the study found that simple messages… Read the rest
Mitigating risks with F&I aftermarket products and cancellations
Sep 01, 2019
With 25% of aftermarket products cancelled before loan terms end, and 46 states mandating lenders process refunds in a timely and accurate manner, what are you doing to stay compliant?
Join us on September 12 at 2 p.m. ET for Mitigating Risks… Read the rest
AFSA Dials Up FCC Engagement on Robocalls
Aug 29, 2019
AFSA this week submitted a comment letter to the Federal Communications Commission (FCC) on its Third Further Notice of Proposed Rulemaking on methods to eliminate illegal robocalls. The association’s comment letter reinforced… Read the rest
Mitigating risks with F&I aftermarket products and cancellations
Aug 28, 2019
With 25% of aftermarket products cancelled before loan terms end, and 46 states mandating lenders process refunds in a timely and accurate manner, what are you doing to stay compliant?
Join us on September 12 at 2 p.m. ET for Mitigating Risks… Read the rest
AFSA Comment Letter Expresses Concern on Nevada Law
Aug 27, 2019
AFSA’s State Government Affairs team sent a letter to the Commissioner of the Nevada Financial Institutions Division on SB 311 as a follow up to an in-person meeting with the division on August 22nd. Effective October 1, SB 311 would … Read the rest
AFSA IT Maintenance August 28th
Aug 22, 2019
AFSA will be making important IT infrastructure upgrades beginning at 6:00 a.m. ET on Wednesday, August 28. The AFSA website and social media accounts will not be impacted. However, AFSA staff will have intermittent access to their workstations… Read the rest