American Financial Services Association - Business Partner Membership

Our Members Do Business With AFSA Business Partners!

AFSA is your connection to the $3 trillion consumer credit marketplace, including consumer and sales finance companies, traditional installment lenders, mortgage lenders and servicers, payment card issuers, direct and indirect vehicle finance and leasing sources.

AFSA’s Business Partner Program is designed to highlight your company’s subject matter experts and provide access to c-suite leaders across the consumer credit industry. Most importantly, AFSA lender members trust AFSA to bring high-quality, market leading vendors into the Business Partner Program. By joining the program, your company becomes a source and a resource for consumer finance companies of all shapes and sizes.

What makes AFSA Business Partner membership different that others?

AFSA members use our Business Partners’ products and services day in and day out to deliver responsible, safe consumer credit to American consumers. As an association, we understand the important role Business Partners play. That’s why, unlike many other trade associations, AFSA Business Partners are deeply involved with the organization. Partners can join committees, participate on advocacy calls and use AFSA services like AFSA*Track and AFSA University just like lender members. This access, combined with investment in AFSA conferences, exhibits, advertising and thought leadership, makes for a compelling argument for joining.

AFSA Business Partner Program Benefits

Reach decisionmakers & increase your market share

Access contact information for all AFSA members, including principal officers and key company contacts.
Receive substantial discounts on conference registration fees, advertising, sponsoring and exhibit fees at AFSA conferences.
Showcase your company and maintain visibility by advertising in any of AFSA’s member communications.
Provide thought leadership to our members by sponsoring a webinar, appearing on the Extra Credit Podcast or penning a blog post.

Showcase your products and services

All AFSA Business Partner memberships come with a free listing in our industry Business Partner Resource Guide, which is accessible to anyone at afsaonline.org/resourceguide.

Stay Informed

AFSA is connected on inside the Beltway and in state capitals around the country. A variety of publications aim to keep Business Partners informed about industry developments and advocacy needs.

AFSA Capital Notes, the association’s weekly original reporting newsletter that provides executive summaries on what’s happening in the association, member companies, and the industry.
AFSA News You Need, which features current summaries of critical industry news.
AFSA Economy Matters, is written twice a month by AFSA’s Chief Economist and delves deep on key economic trends affecting the industry.
AFSA Connected Credit, provides informative, trending news and commentary on the mortgage market.
And other Members-only emails and alerts about legal and legislative issues at the state and federal levels, as well as emerging trends.

Get Involved

AFSA Business Partners can join nearly all of AFSA’s committees and networking groups. Committee membership is the best way to ensure that your company is consistently front and center with members. Review AFSA’s 2025 Committee & Networking Groups packet to learn more.

Business Partner Tiers & Benefits

AFSA Business Partners that complete annual marketing agreements encompassing exhibits, advertising, thought leadership and sponsorships are eligible for Business Partner Tier classification and additional benefits, including complimentary meeting registrations, free advertising, significant savings on thought leadership, right-of-first-refusal on sponsorships and exclusive events with AFSA’s Board of Directors and other industry leaders.

Ready to Join?

Business Partner membership is available to companies that provide products and services to consumer or commercial finance companies and banks.Companies must be in business for at least one year and approved by the AFSA Board of Directors. Dues are a flat fee and are prorated or extended accordingly depending on the time of year a company joins.

To join or for questions, contact Dan Bucherer, Senior Director, Member Services & Engagement at dbucherer@afsamail.org or (202) 466-8613.