Member login
American Financial Services Association

August White Paper: Trigger Lead Legislation

August White Paper: Trigger Lead Legislation

Last week, AFSA’s State Government Affairs team published its latest white paper, highlighting increasing attention on trigger lead legislation. The rise in these bills comes in response to growing concerns over third-party lenders using trigger leads to target consumers, often undercutting both the borrower experience and mortgage lenders’ business relationships.

Federal efforts to amend the Fair Credit Reporting Act (FCRA) are still pending, and not all states have acted on the issue. That said, there are existing tools that mortgage lenders can use to limit the effect of trigger leads. These include encouraging consumers to register on the federal Do Not Call Registry, using soft credit pulls to delay mortgage-related triggers, and offering credit improvement resources to borrowers who don’t initially qualify.

This and other white papers can be found on the SGA resources section of AFSA’s website.

August 12th, 2025

Get The News You Need

Sign up for our daily newsletter to receive all the most important industry news and updates every weekday morning.

Recent Posts

Archives