THIS THURSDAY | AFSA Webinar | Bridging the Communications Gap in Lending from SMS to RCS
Join us Thursday, April 24th at 2:00 p.m. EST!
Join Nick Babinsky, CPO of Solutions by Text, to learn how business-to-consumer messaging has evolved from the simplicity of SMS to the rich media of MMS, and now the interactive potential of RCS. This evolution reflects more than just advances in technology, but a shift in how consumers want to be engaged.
Consumers expect more than just notifications. They want meaningful, real-time interactions. Consider this: while 80% of consumers want to text with lenders during the loan process, 41% of applicants never receive a single message. That gap matters – especially when 49% of Gen Z and Millennials say they’d switch providers over a lack of texting options – and proves that good conversations aren’t just nice to have; they drive decisions, foster loyalty, and lead to better business outcomes.
Nick will break down how SMS, MMS, and RCS can work together to meet rising consumer expectations, backed by insights from SBT and Datos Insights’ latest industry report, “Digital Denial: The Hidden Cost of Lending’s Communication Gap.”
Speaker: Nick Babinsky, Chief Product Officer, Solutions by Text
Sponsored by 
April 22nd, 2025
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