WOMAN LEADER OF THE DAY | Sandra Broderick
AFSA is proud to celebrate the crucial role female executives play throughout the financial services industry. From small companies to large, installment loans to vehicle finance products, female leaders are building the future of our industry. During Women’s History Month, AFSA will be featuring just a small selection of some of the outstanding female leaders in our industry.
SANDRA BRODERICK
Senior Executive Vice President, Former Head of Operations
Santander Consumer USA
Sandra Broderick is Senior Executive Vice President and former Head of Operations at Santander Consumer (SC)
Sandra joined Santander in 2017 as the Head of Operations in Santander Consumer, she also served as the Head of Operations for Santander Holdings USA. Additionally, she is a member of the SC Executive Leadership Team and Santander U.S. Executive Committee. She’s also closely involved with AFSA as the immediate past Vehicle Finance Division Chair.
We asked Sandra what advice she’d give to her younger self, knowing what she knows now.
Don’t take things personally, it’s just business, and it’s not life or death.
March 30th, 2022
