Member login
American Financial Services Association

AFSA Honors Jones, Locke for Service to Industry

AFSA Honors Jones, Locke for Service to Industry

AFSA created the Distinguished Service Award (DSA) in 1941 to recognize individuals who contribute to the growth and advancement of the financial services industry and our association.

Today, at the 2021 Annual Meeting at the Mandarin Oriental in Washington, DC. the 80th DSAs were awarded to two exceptional leaders in the consumer credit industry: Chuck Jones, EVP and COO, Dealer Financial Services with Truist, and Darcy Locke, Senior Principal, New Business Developer with ACI.


Chuck Jones leads Dealer Financial Services for Truist Bank. In this role, he oversees indirect lending for auto dealers. Jones joined SunTrust (now Truist) in December 2014 as Head of National Indirect Lending. Jones began his career in 1982 and has significant experience in leading large-scale transformations and building efficient business models. He has served in leadership roles in compliance, card, real estate, student lending, servicing, direct, and indirect lending.

Jones served as Chairman of AFSA’s Vehicle Finance Board (2019-2020), and as a member of the AFSA Board of Directors and Executive Committee. He currently serves on AFSA’s Vehicle Finance Committee, the Consumer Banking Association’s Auto Finance Committee and TransUnion’s Auto Advisory Board.

In addition, Jones is also active in his community, serving on the Advisory Council for the College of Business Administration at Sam Houston State University. He serves on the board for the Dahlonega-Lumpkin County Chamber of Commerce and the Lumpkin County Water & Sewage Authority and as Chairman of the Development Authority of Lumpkin County. Jones is also a member of several community organizations, including the Lumpkin County Audit Committee, the College and Career Academy Advisory Council for Lumpkin County School System, and the Finance Committee at Dahlonega United Methodist Church.

Jones is a graduate of Sam Houston State University where he earned a Bachelor’s degree in finance. He was inducted into the Hall of Honor for the College of Business Administration for his service to the university. Together, Jones and his wife Debbie have sponsored 202 college scholarships for students in need.

Jones lives in Dahlonega, GA with his wife Debbie and their Lakeland terrier, Atticus Finch. They have one daughter, Lauren who is 36.

Darcy Locke serves as a Senior Principal, New Business Developer with ACI. Where she is a trusted advisor in Electronic Billing & Payments, specializes in the consumer lending markets.

Locke has spent 15 years guiding organizations to elevate the customer experience, remain compliant and reduce costs. Locke holds a Bachelor’s degree in business administration and 23 years of professional sales experience, including 17 years in local and national direct business-to-business sales and account management for three industry-leading companies.

Locke serves as the Chair of the AFSA Business Partner Advisory Board and has served on the board for the past six years. Darcy is also part of the Women’s Leadership Council at AFSA, which fosters executive leadership and mentorship of top female talent and shares knowledge to identify, promote and retain female leaders in the financial services industry.

Locke has also led the development of a charitable initiative to help grow support for the AFSA Education Foundation. Darcy has leveraged the financial expertise and networks of Business Partner Board members to promote MoneySKILL and she has even helped introduce the curriculum to a local high school in her community. She is a true advocate for the AFSA Education Foundation and efforts to provide high-quality personal finance education.

Locke’s volunteer work has centered around her children’s’ schools and community, establishing fundraisers for out-of-pocket costs for parents and establishing funds for renovations.

Locke lives in Louisville, KY with her husband, Rick. They have two children, Zack and Bailee, who both attend the University of Kentucky.

October 26th, 2021 by

Recent Posts