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RELEASE | Broderick to Lead AFSA Vehicle Finance Division

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RELEASE | Broderick to Lead AFSA Vehicle Finance Division

WASHINGTON, DC, March 22, 2021 – The American Financial Services Association has announced the installation of Sandra Broderick, Head of Operations, Santander Consumer USA, as the 2021 AFSA Vehicle Finance Division Chair.

Broderick is the Head of Operations at Santander Consumer USA, and is responsible for aligning scope, priorities and approach across U.S. operating units and key functions, including Business Continuity Management, Facilities and the Business Control Officer (BCO) community.

Broderick succeeds Kyle R. Birch, President, North America Operations, GM Financial, who has served in the position since January 2020. In this role Broderick will oversee the division’s initiatives and lead the division’s more than 800 individuals through the 2022 Vehicle Finance Conference & Expo to be held in early 2022.

“Sandra Broderick brings a wealth of knowledge and expertise to our association leadership,” said AFSA President & CEO Bill Himpler. “Her depth of experience in the consumer finance space is great and will help our association and our industries ensure that consumers have as many options as possible when shopping for a vehicle.”

“It is an honor to serve AFSA as the vehicle finance chair, especially during this pivotal time in our economy,” said Broderick. “For years AFSA has been an advocate for consumer finance and consumer choice, and I look forward to being part of the team that will continue to advance AFSA’s important work.”

Members of AFSA’s Vehicle Finance Division include captive vehicle finance companies; diversified financial services companies providing financing and leasing to all makes and models; finance companies specializing in prime, near-prime and subprime auto finance, and suppliers to the industry. Through the division, member companies share best practices and work to address the needs and challenges of their consumers while staying abreast of important developments in the policy and regulatory arenas.

Broderick joined Santander in 2017 as the Head of Operations at Santander Consumer. Prior to joining the company, Sandra served as Executive Vice President, Operations Executive at U.S. Bank, where she oversaw consumer originations and servicing. She has also served as Managing Director, Operations Executive at JPMorgan Chase; SVP, Operations Executive at Bank One, and Senior Operations Director at G.E. Capital. She holds a Bachelor’s in Business Administration from the State University of New York at Buffalo.

Based in Washington, D.C., the American Financial Services Association (AFSA) is the national trade association for consumer credit, committed to protecting access to credit and consumer choice. Its 450 members include traditional installment lenders, vehicle finance companies, consumer and commercial finance companies, mortgage lenders and servicers, payment card issuers, industrial banks and industry suppliers. For more information, visit

Santander Consumer USA Holdings Inc., headquartered in Dallas, is a full-service consumer finance company focused on vehicle finance, third-party servicing and delivering superior service to more than 3.1 million customers across the full credit spectrum. SC, which began originating retail installment contracts in 1997, had an average managed asset portfolio of approximately $64 billion (for the fourth quarter ended December 31, 2020).  (



Dan Bucherer

Director, Communications

(301) 503-6061


Ed McFadden

VP, Communications

(703) 402-5036

March 22nd, 2021 by