American Financial Services Association

2021 Independents Conference and Expo

May 25 - 27, 2021

Marriott Harbor Beach Resort & Spa | Ft. Lauderdale, Florida

2021 Independents Conference and Expo

May 25 - 27, 2021

Marriott Harbor Beach Resort & Spa | Ft. Lauderdale, Florida
Hit Florida’s Gold Coast with AFSA independent members for a content-rich experience, thought-provoking discussions on issues affecting the industry … and a little fun in the sun.

AFSA is pleased to announce that the 2021 Independents Conference & Expo will be held May 25-27, 2021 at the beautiful Marriott Harbor Beach in Ft. Lauderdale, Florida.

Each day will feature fast-paced and informative keynotes sessions, engaging committee meetings, and engaging networking opportunities.

  • Explore business strategies and insights industry leaders and colleagues.
  • Participate in thought–provoking keynotes, panels and committee meetings.
  • Network with attendees, on the beautiful beaches of Florida’s Gold Coast.

For a lot of us, the Independents Conference & Expo will be the first trip we’ve taken in a while, so AFSA is working to make it safe, with some added special events and fun activities!

AFSA is committed to creating exceptional conference experiences, especially through our in-person events. The health and safety for our event attendees, exhibitors and sponsors is our highest priority. In an effort to maintain the health and well-being of all participants, AFSA has implemented new standard operating practices and procedures for events, and works with resorts and conference facilities that do the same.
  • High traffic areas (and such things as stair and escalator rails, doorknobs, and elevator buttons), will be disinfected by the venue staff every two hours.
  • Hand sanitizer stations widespread throughout the event.
  • Masks available for any attendee who wants one.
  • Physical distancing reminders and signage available for attendees and exhibitors.
  • Wider and one-way aisles on our exhibit floors.
  • Conference sessions with proper physical distancing.
  • Self-serve registration whenever possible, with physical distancing practices (no lines, and wider registration counters to provide any additional assistance).
  • Social distancing during food and beverage service, with many functions held outdoors and all catering staff masked and gloved.

Conference Schedule

Pre-conference: Monday, May 24th | Independents Section Board & AFSAPAC Event


MORNING & AFTERNOON | Committees & Board Meetings


EVENING | Welcome Reception & Dinner
MORNING & AFTERNOON | General Sessions, Committee Meetings & Networking Activites


EVENING | Happy Hour with Exhibitors
MORNING & AFTERNOON | General Sessions, Committee Meetings & Networking Activites


EVENING | Happy Hour with Exhibitors

Expo Hall

Expo information will be available soon.
For more information, please contact Jenny Bengtson, Director, Membership and Marketing,, or call (202) 776-7304.

Hotel / Travel

Marriott Harbor Beach Resort & Spa
3030 Holiday Dr.
Fort Lauderdale, FL 33316

Breathe in the crisp ocean air and immerse yourself in the warmth of the Sunshine State at the Fort Lauderdale Marriott Harbor Beach Resort & Spa. Situated along a quarter-mile of private beach, the hotel provides tropical tranquility while also offering easy access to Fort Lauderdale Airport.


The deadline to register at the special AFSA rate is Monday, May 3. Please contact the hotel directly to reserve your guest room at the discounted AFSA rate of $219 + plus tax, single or double occupancy and a discounted resort fee of $10. For Reservations: Click here or call 1-800-222-6543

  • Resort-wide high-speed wireless internet access, including Guest rooms, public space, meeting space, and restaurant outlets
  • Two (2) beach chairs per day
  • Two (2) resort Welcome Beverages per stay
  • One-hour rental of non-motorized water sports equipment per day for up to two people (weather permitting) – select from skim board, paddleboard, boogie board or kayak, age restrictions apply.
  • Two (2) fitness classes per day (visit the Spa for class schedule. Reservations required)
  • $25 discount off any spa treatment excluding hair and nail services
  • 90 minutes tennis court use, includes rackets and balls, per day
  • One hour use of beach games daily (Giant Jenga, Connect 4, Bocce Ball, Horse Shoes)

You must mention you are with AFSA to receive this special room rate. The room block always fills up before the registration deadline so call as soon as possible to ensure availability. Hotel reservations at the discounted AFSA rate are only available to AFSA conference registered attendees. The hotel will move your room outside the AFSA block and back to the prevailing room rate at the hotel if you are not registered for this meeting.

Ground Transportation from Ft. Lauderdale International (FLL) Airport

Fort Lauderdale International Airport is located approximately 20 minutes from the Hotel. The cost of an UBERblack from the airport to the hotel is $25-$34; an UBERx ranges from $11-$15. Taxicabs are also readily available ranging from $22-$26. Town cars can also be arranged by contacting the hotel concierge in advance for approximately $85.

If you are interested in renting a car, AFSA is happy to announce a partnership with Enterprise Rent-A-Car Company that gives members a 10% discount on rental cars. For reservations, go to and enter 16AH072 for the discount corporate code.

Parking is $29 for self parking or $37 for Valet per night if you choose to rent a car.