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American Financial Services Association



AFSA members enjoy a wide variety of benefits to advance the knowledge and expertise of their team. From training new employees, to learning new compliance requirements, or gaining valuable leadership and career advancement skills, AFSA provides a wealth of resources to enhance members, policymakers, and the general public’s knowledge about the consumer credit industry.


AFSA University is a web-based compliance training program offering more than 260 courses on key federal financial services laws and regulations, as well as branch operations basics (BOB) program ideal for new employees. The courses are tailored for both banks and nonbanks according to various job functions and lines of business. They teach the facts of the law/regulation and provide real-world examples.

AFSA hosts a variety of webinars throughout the year to educate members on some of the most pressing issues that face the financial services industry.


Recognizing the need for consumer education, automotive industry leaders have formed AWARE (Americans Well-informed on Automobile Retailing Economics), a collaborative industry effort to provide consumers with information, tools, and other resources to better understand the auto financing system. The membership of AWARE includes the American Financial Services Association, National Automobile Dealers Association, National Association of Minority Automobile Dealers, American International Automobile Dealers Association, and auto dealers and finance companies.


MoneySKILL is a free online reality based personal finance course for young adults developed by the AFSA Education Foundation. This interactive curriculum is aimed at the millions of high school and college students who graduate each year without a basic understanding of money management fundamentals. The course is designed to be used as all or part of a grade for courses in economics, math, social studies or where personal finance are taught.


THE EDGE, one of the management development programs offered by the AFSA Education Foundation, provides high quality training for branch managers and team leaders by providing layered modules of learning in two sessions of courses. The industry’s top executives share their personal formulas to be successful in a fast-paced and ever-changing environment.


The AFSA/UNC leadership 6-day intensive program, offered by the AFSA Education Foundation, provides an opportunity to invest in the development of your organization’s future leaders. With challenging case studies and lively discussions, role-playing and team building exercises, your employees will hone their leadership, strategic thinking and performance skills and “think outside the box.”